Give search engines only the important information! See what a difference it makes!
Below are some of the benefits that your site will get:
It gives search engines only the important and precise information to display in search result snippets.
Rich snippets are very interactive (photos, star ratings, price, author, etc.) to let you stand out from competition.
See what difference it makes in CTR (Click Through Rate)
Helps you rank higher in search results
Helps Facebook display proper information when users share your links on Facebook
And so much more…